Who We Are

We are l 44 — A platform built for Bangladesh's bettors

L 44 has grown alongside Bangladesh's betting community over the years. Our goal has always been the same — to create a simple, safe, and enjoyable betting experience for people across Bangladesh.

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5+ Years of Experience

500K+ Registered Members

500+ Games & Events

24/7 Customer Support

Our story — how l 44's journey began

L 44 started from a simple observation — Bangladesh's online betting market was missing a platform truly built for local users. Most international platforms paid little attention to the Bangladeshi language, familiar payment methods, or the kind of experience local users actually expect.

L 44 was born to fill exactly that gap. From day one, we made a clear decision — to speak in Bangla, support the payment methods Bangladeshis know best (bKash, Nagad, Rocket), and deliver an experience that's genuinely hassle-free.

Trust Is Our Foundation

L 44 is more than a betting platform — it's a trusted partner to Bangladesh's betting community. Every transaction, every bet, every win — we put our users' interests first in everything we do. Our licensed operating framework and transparent policies ensure your money and data are fully protected.

Over the past few years, l 44 has established itself as one of Bangladesh's most popular betting platforms. From Dhaka to Chattogram, Sylhet to Rajshahi — our members are spread across every corner of the country. Every day, thousands of people bet, play, and win on l 44.

Technology Meets the Human Touch

We believe technology should make life easier, not more complicated. That's why the l 44 interface is designed so that anyone — whether you're on a phone or a computer — can use the platform with ease. On top of that, our 24/7 customer support team is always on hand to help with any issue.

Our Journey's Milestones

2019

L 44 officially launches

L 44 launched as a platform built specifically for users in Bangladesh. Within the first month, thousands of members had already signed up.

2020

BKash & Nagad Payment Integration

Bangladesh's most popular mobile banking services were integrated, making deposits and withdrawals faster and easier than ever.

2021

Live Sports Betting Is Live

Live betting for cricket, football, and more was introduced, with sports event coverage expanding significantly.

2022

100,000-member milestone reached

In under three years, l 44's registered membership surpassed 100,000. Jackpots and premium promotions were introduced.

2023–24

Platform upgrade & High Roller section launch

A completely redesigned interface, a High Roller section, and improved security measures were introduced. Membership surpassed 500,000.

Why choose l 44?

The features that set your betting experience apart on our platform

Fully Secure & Licensed

L 44 is a licensed platform. Your account and funds are protected by SSL 256-bit encryption, two-factor authentication, and real-time fraud monitoring. Your personal information is never shared with third parties.

Bangladesh Payment Support

Instant deposits and fast withdrawals via bKash, Nagad, Rocket, and all major banks. No hidden charges at l 44 — every taka goes straight to your account.

Vast Betting Market

From cricket, football, and kabaddi to international sports — bet on 500+ events. Live betting, pre-match betting, and casino games, all in one place.

Exciting Bonuses & Promotions

From welcome bonuses to regular reload bonuses, cashback offers, and special tournaments — there's always something on at l 44. Every deposit comes with the opportunity to earn extra rewards.

24/7 Bangla Support

Day or night — whenever you need help, l 44's customer support team is ready to assist you in Bangla. Live chat responses typically come through within minutes.

Fast & Smooth Experience

Mobile or desktop — l 44 loads fast and runs smoothly on any device. Live scores, real-time odds updates, and instant bet confirmation, all in one place.

Our Values

The Principles That Guide Us

L 44 isn't just a business — we're building a community built on trust

Transparency

No hidden charges or vague terms at l 44. Every bonus condition and every transaction detail is communicated clearly and upfront.

Responsibility

We believe betting should be fun, not a burden. That's why l 44 takes responsible gaming seriously and actively helps users build healthy habits.

Innovation

Leveraging the best of technology, l 44 is constantly evolving — with new features, a better interface, and an ever-improving experience as our ongoing goal.

Community

Our 500,000+ members aren't just users — they're part of the l 44 family. Every member's feedback matters to us.

How Seriously We Take Responsible Gambling

Betting at l 44 is entertainment — and keeping it that way, rather than letting it become a burden, is our responsibility. We believe a happy, healthy bettor makes the platform stronger in the long run.

That's why l 44 offers deposit limit settings, self-exclusion options, and the ability to review your betting history. Our support team is always ready to help any member who feels they need it.

Set your own budget and stick to it
Think of betting as entertainment, not a source of income
Take a break instead of chasing losses with more bets
Prioritise time with family and loved ones
If you're experiencing any issues, reach out to l 44 support

Keep in mind: l 44 is strictly for users aged 18 and above. Account registration by minors is strictly prohibited.

The Core Pillars of Our Service

Premium Gaming Experience

Through partnerships with world-class game providers, l 44 ensures the highest quality gaming content.

Competitive Odds

L 44 offers some of the best odds in the market. Higher payout rates mean you keep more of every win.

Global Events, Local Experience

From the IPL to the World Cup, BPL to the Champions League — all major international events, covered in Bangla.

Data-Driven Betting Tips

Our expert team regularly publishes betting tips and analysis to help you make smarter, more informed betting decisions.

Loyalty Program

Special rewards and perks for regular members. The more you play, the more points you earn — redeem them for bonuses and exclusive offers.

Full Bangla Support

Website, support, guides — everything in Bangla. You don't need to know English to use l 44.

Our Mission & Future Plans

L 44's goal goes beyond running a betting platform. We want to bring meaningful, positive change to Bangladesh's online entertainment industry — building an ecosystem where betting is safe, enjoyable, and responsible.

In the coming years, l 44 plans to introduce more sports markets, an enhanced live betting experience, and a dedicated mobile app. Work is also underway to expand the High Roller section and add new jackpot games.

Our team includes technology specialists, sports analysts, payment systems engineers, and customer care professionals — all working toward one goal: making l 44 Bangladesh's best betting platform.

Your Feedback Matters to Us

Every improvement at l 44 is driven by feedback and suggestions from our members. Your experiences, your concerns, your expectations — they shape the direction we take. Reach out via customer support, social media, or directly by email. We're always listening.

What makes l 44 different from the rest

Built Entirely Around Bangladesh: Our entire platform is built with Bangladeshi users in mind — the language, payment methods, and content, everything.
Instant payment processing: Deposits via bKash, Nagad, and Rocket process in just 2–5 minutes, with withdrawals typically completed within 24 hours.
High payout rate: The best odds on the market for cricket and football, meaning every win puts more in your pocket.
No waiting: Real-time odds updates and instant bet confirmation for live betting.
Regular bonuses: Not just for newcomers — existing members enjoy regular reload bonuses and cashback too.
A Proven Track Record: l 44 has earned the trust of millions of bettors over 5+ years.
Mobile-first design: Works seamlessly on any Android or iOS device.
Fair Play Guarantee: All games are completely fair, powered by a certified random number generator.

Today l 44 Join the family

Join over 500,000 Bangladeshi bettors. Register now and claim an attractive welcome bonus on your first deposit — you can get started in just a few minutes.